Blog

  • 14 Nov 2017 by Global Chamber Manila


    Marc Goodman is a New York Times Best-Selling author, global strategist and consultant focused on the profound change technology is having on security, business and international affairs. He is the founder of the Future Crimes Institute and currently serves as the Chair for Policy, Law and Ethics at Silicon Valley’s Singularity University. Over the past twenty years, he has built his expertise in international cyber crime and terrorism working with organizations such as INTERPOL, the UN Counterterrorism Task Force, NATO and the US Government.


    Mr. Goodman frequently advises industry leaders, security executives and global policy makers on transnational cyber risk and intelligence and has operated in more than 70 countries around the world. His professional experiences include working as a street police officer, undercover investigator and counter-terrorism strategist, as well as briefing myriad cabinet ministers and heads of government, including the White House. Mr. Goodman’s current areas of research include the security implications of emerging technologies such as artificial intelligence, big data, robotics, crypto-currencies, synthetic biology, virtual reality and the Internet of Things.


    Mr. Goodman holds a Master of Public Administration from Harvard University and a Master of Science in the Management of Information Systems from the London School of Economics. In addition, he has served as a Fellow at Stanford University’s Center for International Security and Cooperation and is a Distinguished Visiting Scholar at Stanford’s MediaX Laboratory. He is on the advisory board of The AI Initiative, part of The Future Society at Harvard Kennedy School and a member of the World Economic Forum’s Global Future Council on International Security.


    Mr. Goodman is the author of Future Crimes: Inside the Digital Underground and the Battle for Our Connected World, from Random House/Doubleday. Future Crimes is a New York Times, Wall Street Journal and USA Today Best-Seller, was selected as Amazon’s Best Business Book of 2015 and has been named one of the Washington Post’s Top Ten Best Books of 2015. Future Crimes is in its ninth printing and has been translated into 11 languages.


    Mr. Goodman has published widely on a variety of emerging technology issues including articles with the The Economist, Wired, The Atlantic, Harvard Business Review, Forbes, Oxford University Press, Jane’s Intelligence Review and the FBI Law Enforcement Bulletin. He has been interviewed by BBC, CNN, Fox News, NPR, NBC, PBS, the Washington Post, LA Times, Le Monde, Larry King, Tim Ferriss, and many others. A sought-after speaker, Mr. Goodman’s TED talk “A Vision of Crimes in the Future,” has been viewed over 1.2 million times and translated into 26 languages.


    More information available at http://marcgoodman.com/

     

    Register at PiliPINASCon 2017: http://manila.globalchamber.org/events/pilipinascon-2017-increasing-awareness-on-cybersecurity

     

  • 27 Oct 2017 by Global Chamber Manila

    by: Dan Meyer

    It’s not a coincidence that the Analytics Association of the Philippines has such a strong focus on skills building and talent development. In fact the majority of our founding board members either are currently or have in the past taught in higher education.

    The reality of the current analytics landscape in the Philippines is that we need large scale initiatives to both upskill the existing workforce as well engage with the government and with academe to ensure a steady stream of analytics savvy graduates.

    Some of the initiatives we have in the works include:

    • Upskilling training as many as 500,000 Filipinos currently working in the IT-BPO sector whose jobs are at risk due to AI

    • Facilitating a series of academic conferences to empower analytics educators with more tools and resources

    • Conducting train the trainer classes to build up the necessary number of analytics experts who can assist in both the massive upskilling and the teacher conferences

    • Working with a wide range of associations and organizations to offer targeted analytics training for their members

    • Bringing together analytics training providers, academic programs, industry leaders and government officials to unify the analytics ecosystem

    Learn more about big data and analytics here in the Philippines, meet the founding board members of AAP, and interact with many of the 30+ companies already working with them at the Big Data and Analytics Summit 2017 on November 15 at SMX Convention Center, SM Aura Premier, Taguig City.

    For details and registration: https://conferences.enderunextension.com/conferences/big-data-analytics-summit-2017

    It’s a holiday for many of us, but learning about analytics never stops.

     

    Source: https://dmaiph.com/2017/10/26/one-of-the-key-differences-about-the-aap-our-strong-ties-to-academia/ 

  • 15 Sep 2017 by Jacqui Binayan

     

    Global Chamber Manila has launched several commitees to help members connect with new opportunities, and to help us collectively achieve our mission of helping companies and communities find and capture new opportunities, and grow - across metros and borders

    In photo, attending the most recent Advisory Board Meeting, we have (left to right) Serge Arroyo of Ascendant Technologies, Rey Lugtu of Caucus, Inc., Dan Meyer of DMAIPH, Kay Calpo Lugtu and Colin Christie of Global Chamber Manila, Reggie Vallente of Novostorm, and Mikko Barranda of Acceler8 Coworking. 

    Global Chamber Manila commitees are as follows:

    1. Program, Events & Marketing Committee

    • Build awareness of GC Manila to grow membership and brand awareness
    • Facilitate relationship building and business event enterprise advancement through high quality events and programs

    2.  Education Committee

    • Focus on building relationships between GC Manila and the local  & regional education community
    • Help members develop international business connections with confidence, proficiency, and professionalism 

    3. Business Attraction, Export and Import Committee

    • Help welcome new businesses to connect and thrive as they expand in the Philippines, building a stronger business ecosystem and community in support of the country's economic growth 
    • Adept with issues related to international trade in goods and services and the legal mechanisms used to regulate trade 
    • Monitors new developments on trade policies in national and international levels and offers members current information affecting legislation, policy initiatives, and multilateral and bilateral agreements


    4. Young Global Leaders Committee

    • Create opportunities for young professionals to develop skills and build relationships that will help advance their networks and foster an understanding of thoughtful business practices
    • Provide input to GC Manila to keep the organization evolving and changing with future needs


    5. Innovation and Technology Committee

    6. Filipina Business Leaders

     

    If you're based in Metro Manila, we're eager to start a conversation. Just connect with us on our Contact page or email us at mnl@globalchamber.org.If you're based in Metro Manila, we're eager to start a conversation. Just connect with us on our Contact page or email us at mnl@globalchamber.org.

      

  • 08 Sep 2017 by Global Chamber Manila

    Picking up from last year’s Sustainable Enterprise Summit, the goal of Sustainability Summit 2017 is to be able to view sustainability issues from different sectors as part of a system, understand how they interrelate and affect each other over time, and identify solutions and opportunities that can be implemented collaboratively. This goal will be delivered through a live forum with moderated panels discussing key Sustainability issues in: Production and Consumption in Food Systems, Design, Technology and Innovations in Shared Economies, Hospitality and Tourism, Infrastructure, and Funding.

    With that in mind, Enderun Extension and Agrea would like to invite you to join us in the Sustainability Summit 2017 to be held on 20 September 2017 at the SMX Convention Center Aura, SM Aura Premier, Taguig City.

    A project beneficiary of Sustainability Summit 2017 is The Garden Classroom (TGC) program whose mission is to enhance the quality of life for elementary students by turning barren and forgotten school gardens in the 183 elementary schools of Marinduque into blooming centers for outdoor learning (www.agreaph.com/the-garden-classroom).

    Regular rate is at PhP4,500 from September 2-19, 2017 and door rate on September 20, 2017 is at PhP5,500.

    For group registrations, please contact us 856-5000 local 505/525 or email us at info@sustainabilitysummit.ph

     

  • 14 Aug 2017 by Jacqui Binayan

    Global Chamber® takes pride in its Internship Program!

    The success of Global Chamber® operations is also credited to our interns and volunteers who we fondly refer to as “Volunterns.” Throughout our operations, we’ve attracted smart, energetic, and creative individuals who are eager to learn about global business in a collaborative, professional, and fun way.

    At Global Chamber® HQ, they accommodate individuals from other countries for their fellowship program, which is another type of internship. Click here to learn more about Sasha Shitova, State Department Fellow , who shares her experience working at Global Chamber HQ. Sasha has now returned to Russia and is a Global Advisor.

    We have had the privilege of working with YSEALI Professional Fellows assigned through the US State Department and American Councils. This partnership guarantees the participants exposure to global businesses including access to US member companies and government agencies. Nia Febriyanti, from Indonesia and Chansamai (Mai) Phommachan, from Laos worked at Global Chamber® HQ. They learned about business operations in the US and made valuable connections like Kevin Hull from BMO Harris Bank, and even City of Phoenix Mayor Greg Stanton (pictured with Mai, left and Nia, right).

    Back in Indonesia, Nia hosted CEO and Founder of Global Chamber, Doug Bruhnke to lead a US State Department funded program she designed that assisted local Indonesian SME’s to grow globally.

    Currently, Alexandra Verhein is an intern at HQ and a student at Grand Canyon University studying to receive an MBA with emphasis on Marketing. She is enjoying her internship so far, and has a lot to say about it:

    “I am currently loving my internship with Global Chamber®! I am learning so much.“

    Global Chamber® has given me the opportunity to learn about different methods of marketing, especially online and involving social media. I have had the opportunity to reach out to many executive directors and global advisors about their initiative to join Global Chamber® as well as some of their success stories with GC. Doug has taught me, and I’m still learning, how to perpetuate messages on social media about the organization, relevant events that are happening in the next upcoming months, and about the organization in general.

    Global Chamber® is a great way to connect with people around the world. I’m very happy to be part of this organization and excited about the future opportunities this internship will present."

    If you're interested in being part of our Global Tribe, gaining valuable experience, and interacting with leaders in our community, apply here online now!

     

    Global Chamber® Internship Benefits

    • Access to the Global Chamber Community. Global Chamber will provide connections in the business community through projects and events – locally and globally. Interns enjoy the benefit of expanding their professional network.

     

    • Gain new perspective, real-world experience, access to latest technology. Some skills you may have the chance to develop include: operating office or computer equipment; handling a variety of situations simultaneously; organizing or analyzing data, records, or budgets; or improving teamwork, writing, and speaking abilities. More importantly, internships are an excellent way to develop interpersonal skills, gain maturity and professionalism.

     

    • Convert your academic knowledge to industry skills. Student interns can apply their academic knowledge and theories to the real world. This experience will help you develop skills related to your industry, needed to work effectively with others and build confidence in your own abilities.

     

    • Define and redirect career path. Student interns are able to help you decide if a particular area or industry is or isn’t for you.

     

    • Gain an unforgettable life experience!

     

    About Global Chamber®

    Global Chamber® is the only organization in the world with the mission to help executives grow their business from anywhere to everywhere, while collaborating with organizations worldwide in every metro area.

    We're a thriving and collaborating community of CEOs, executives and leaders in 525 metros growing global business. With over 40,000 members of the global tribe and tens of millions of trusted resources, followers and connections, we fill in the gaps that executives can experience when growing across borders.

    We provide members with tailored opportunities to connect with customers, trusted partners and expert resources to grow globally. When members tap into the Global Chamber®, risk is reduced and global growth accelerates.

    If you're based in Metro Manila, we're eager to start a conversation.  Just connect with us on our Contact page or email us at mnl@globalchamber.org.

     

  • 31 Jul 2017 by Global Chamber Manila

    As the world counts down to the Association of Southeast Asian Nations (ASEAN) Grand Commemorative Celebration of it's 50th Anniversary on August 8 at the Philippine International Convention Center (PICC), Global Chamber® Manila takes a look at some of the developments in ASEAN initiatives including the upcoming conclusion of two major Free Trade Agreement deals.

    This includes the ASEAN-Hong Kong Free Trade Agreement and the ASEAN-Hong Kong Investment Agreement that are expected to be signed in November this year; and the Regional Comprehensive Economic Partnership (RCEP) agreement by end of 2017.

    Trade and Industry Secretary Ramon M. Lopez said  “The ASEAN-Hong Kong FTA will definitely be major since it will allow us to use Hong Kong as a gateway to China and will be a huge benefit for ASEAN,”

    Meanwhile RCEP provides opportunities for mega-trade deals between ASEAN and dialogue partners such as Australia, China, India, Japan, Korea, and New Zealand.

    Check out ASEAN 2017 web page for updates and list of commemorative activities and side events.

     

    Source: http://business.mb.com.ph/2017/07/11/ph-bats-for-conclusion-of-2-major-asean-fta-deals/

     

  • 31 Jul 2017 by Global Chamber Manila

    President Duterte, in his second State of the Nation Address, with the planned theme “A Comfortable Life for All,” focused on issues and topics that highlight the significant developments and actions that are currently being done.

    A press statement by the Malacanang Palace described SONA 2017 as a showcase of simplicity. The palace added that the president was frank and outspoken, and went off-script from time to time emphasize a point or share a light banter with his audience.

    Duterte talked about the Administration’s continued fight against illegal drugs and all forms of criminality, the fundamental reasons for declaring martial law in Mindanao, the importance of environmental protection and need for reforms in the mining industry. He also appealed to Senate for the passing of the tax reform bill also known as TRAIN (Tax Reform for Acceleration and Inclusion Act). Once passed by Senate, part of the revenue from the tax reform measures will be used for social protection programs and infrastructure projects.

    “We will make, in a few years, the golden age of infrastructure in the Philippines to enhance mobility and connectivity and, thereby, spur development equitable in the country. In other words we’re going to build, build, build,” he said referring to the title of the Duterte administration’s infrastructure program.”

    Here is the full text of Duterte's speech, as provided by the Malacañang. Duterte delivered it in English, punctuated by ad-libs in Filipino and a bit of Bisaya.

     

  • 24 Jul 2017 by Jacqui Binayan

     

    Global Chamber Manila is proud to be the organization partner of the Contact Center Association of the Philippines (CCAP) as they hosted Data Privacy Asia 2017.

    The rise of digitization in global business heightens the need to secure data and the processing of information. All companies are now required to comply with the Data Privacy Act of 2012 which regulates how entities collect, use, disclose, store and dispose of personal data that ensures the compliance of the entire country with international standards for data protection. This law makes the country ‘adequate’ (a term of art) and equipped to compete in global markets.

    National Privacy Commissioner chair, Raymund Liboro, who was the honored guest at the event, highlights the 5 Pillars of the Data Privacy Act:

    • Appointing a Data Protection Officer
    • Conducting a Privacy Impact Assessment
    • Creating a Privacy Management Program /   Manual
    • Implementing Privacy and Data Protection Measures
    • Exercising Breach Reporting Procedures

     

    Liboro encourages everyone to take data privacy seriously and stressed that “Data Privacy is a global movement! Be the 1st  first to make the data privacy the differentiator!”

    Keynote Speaker, Ken Baylor, focused on privacy trends in the global market. He emphasized the benefits of compliance with data protection and data privacy laws saying that “entities not ‘adequate’ may see an immediate halt to cross-border data transfers.”

    The rest of the discussions focused on the in-depth implementation of the Data Privacy Act - differences between PICs and PIPs, guidelines in building an effective Privacy Management Program, and impact of data privacy on the future of outsourcing.

    Mostly, it is important that companies develop a data privacy culture. In the end, ensuring that your organization has control over your data qualifies you for good privacy that is equal to good business.

    Here’s a copy of the Data Privacy Act of 2012.

    Register your company at the National Privacy Commission on or before September 9, 2017.

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    Global Chamber®  is a thriving and collaborating community of CEO's, executives, and professionals growing business across 525 metropolitan areas. We leverage technology and our collective networks around the world to help member companies grow, reduce risk, be more productive, and succeed faster.  

    If you're based in Metro Manila, we're eager to start a conversation.  Just connect with us on our Contact page or email us at mnl@globalchamber.org.

     

  • 17 Jul 2017 by Global Chamber Manila

     

    Let's all welcome Kay Calpo Lugtu as the Deputy Director of Global Chamber Manila! 

    Kay fervently recounts her first conversation with Colin Christie, Executive Director of Global Chamber Manila:

    “When Colin was describing the mission of Global Chamber Manila, to engage executives and regional leaders in more successful cross-border trade and investment to accelerate global business growth, I said aloud that this is exactly the platform I wish to join into to help the Philippines accelerate its growth. Immediately I told Colin that I want to help and be part of this organization.”

    Having worked in Singapore for seven years covering Asia Pacific business for tech companies as IBM, Oracle, and most recently Tata Communications, Kay has extensively engaged with business executives in the region and has seen the huge potential and opportunities in the Philippine market:

    “A lot of businesses want to invest and expand to the Philippines because of its resolute government, young and diverse workforce, and rich natural resources. Key growth areas are in infrastructure, agriculture, and trade; and Global Chamber can serve as the bridge to global business executives, investors, and thought-leaders to help the country accelerate growth. We will witness the golden age of progress in the country in the coming years, and Global Chamber Manila will be at the crux of it. It’s truly an honor to be part of Global Chamber Manila and help contribute to nation building.”

    Kay will surely bring her experience and passion to help bring her advocacies to fruition.

    Kay is also the Director for Client Development and Management at Business Process Outsourcing International (BPOI), providing human resources and financial services to local as well as multinational companies in the Philippines. She is an active member of several chambers of commerce and industry associations in the Philippines, such as European Chamber of Commerce, American Chamber and IT and Business Processing Association in the Philippines (IBPAP) among others.

    A consistent achiever in sales and business development all throughout her professional life, she is likewise a registered financial consultant, advocating financial planning and literacy among the Filipinos. Among her other advocacies are upcycling, equal access, and education for all.

    On the personal side, she loves traveling all over the world together with her husband and kids, exploring exotic and beautiful countries and places, learning about their diverse cultures, history, cuisine, and art. She loves cooking for family and friends, practicing culinary art she learned from her travels. Her role models include Lee Kwan Yew, Ethan Hawke, and Tony Fernandes.

    Kay is a graduate of De La Salle University in Manila and is a licensed Electronics and Communications Engineer. She took her executive education in Singapore Management University; and finished courses in MBA from the De La Salle Professional Schools.

    Feel free to connect with her at kaycalpolugtu@globalchamber.org


  • 05 Jul 2017 by Jacqui Binayan

    The Global Chamber Asia Regional Desk hosted their first live virtual multi-metro event on the topic Healthcare Innovations in Emerging Asia. A diverse panel of experts in the healthcare industry from around the region (Pakistan, Nepal, Bangladesh, Vietnam and the Philippines) were invited to participate.

    This 90-minute broadcast covered the challenges faced by emerging countries, innovations that have resulted from having to develop and deliver in this environment, and ideas to help spread innovations throughout the region to bring higher quality healthcare to the most people.

    Most common challenges identified were low levels of infrastructure, the skill gap and lack of medical professionals, limited investors from the private sector that would allow and enhance innovations and lack of regulations and involvement from the government to help provide quality healthcare to the rural areas.

    Data gathering plays a very important role to help quantify the problems and be able to communicate this to investors and influence the government to be more focused in their action. According to Rubayat, one of the founding motivations of their company, Jeeon, is to gather data and use analytics to inform and influence policy makers. Reggie has similar insights and shares Novostorm’s best practice of customizing their packages to make their data gathering software more accessible and affordable.

    The rise of digitization enables automating processes and adopting new technology that can help address lack of manpower resources and reach those in far-flung areas. As an example, Carl talks about how switching from x-ray films to digital means, would enable hospitals to significantly reduce costs and allow faster exchange of information.

    Certainly, there is incredible opportunity for the healthcare industry in Asia!

    In closing, Haris delivers a strong message that healthcare is not a business, but a contribution. The rest of the panel members emphasize that improved healthcare can be delivered collectively through collaborations with other regions, as evident in this multi-metro virtual event, and the private and public sector working together to address the challenges discussed.

    Will was also very passionate about how leadership is the best policy to promote a healthy environment in emerging markets and how as individuals we should all strive to be healthy.

    Catch the full video recording of the discussion here.

    ------------------------------------

    To know more about our speakers and the organizations they represent, check out our events page.

    Donations are accepted at Medication for Nepal.

    The event was moderated by Colin Christie, the Executive Director for Global Chamber Manila and one of the Regional Leaders of the Global Chamber Asia Regional Desk.

    Colin Christie is a serial entrepreneur, connector and collaborator. He is a pioneer in the Philippine IT/BPM industry and served as a founding board member of the Healthcare Information Management Association of the Philippines (HIMAP). Colin has practiced a life-long passion for embracing transformative technologies, spanning many industries, from manufacturing, to software, to healthcare and education. Colin is a graduate in Chemical Engineering from the University of California at Berkeley.

    Global Chamber®  is a thriving and collaborating community of CEO's, executives, and professionals growing business across 525 metropolitan areas. If you're based in Metro Manila, and if you have suggested topics for live and virtual events, we're eager to start a conversation. Just connect with us on our Contact page or email us at mnl@globalchamber.org

     

  • 31 May 2017 by Mark Edison Bautista

    Among the speakers and organizers at the Digital Transformation Summit were (shown in photo from left to right) Arthur Tan, CEO of AC Industrial Technology Holdings, Rey Lugtu of Microsoft Philippines, Jocot De Dios, CEO of GE Philippines, Inc., Colin Christie, Executive Director of Global Chamber Manila, and Daniel Perez, Co-Founder and Director of Admission & Enderun Extension, Enderun Colleges.

    “The emergence of Artificial Intelligence, Internet of Things and Big Data is really an exciting time for the Philippines…. but it also represents potential threats because it could disrupt the potential lines of businesses as well,” stated by Colin Christie. “Digital was once part of the economy, but now it IS the economy. So literally the entire economy moving forward depends on our ability to leverage digital technologies.”

    Attendees learned the impact made by big data, online analytics, the internet, and artificial intelligence, in the business landscape as well as what they can expect from these in the near future. They also discussed the necessary plans to set up their businesses in a world being disrupted by digital transformation. In this time of fast-paced changes, strategizing is critical to survival in the digital age. Technologies are merely tools that could help businesses succeed, if wielded by the right person with the right knowledge.

    Global Chamber® aims to continue helping businesses in the country to get leverage from the digital transformation that are occurring. Its members get full access to these opportunities that will define the world’s direction in the next coming decades. 

    Global Chamber®  is an excellent option for you to consider when looking to find and connect with trusted partners in your international expansion initiatives.  We are a thriving and collaborating community of CEO's, executives, and professionals growing business across 525 metropolitan areas. We leverage technology and our collective networks around the world to help member companies grow, reduce risk, be more productive, and succeed faster.  We are the only organization in the world with the mission to grow business from anywhere to anywhere while collaborating with every organization. We help companies, investors and business service providers around the world succeed.

    If you're based in Metro Manila, we're eager to start a conversation.  Just connect with us on our Contact page or email us at mnl@globalchamber.org.   Also, check out our Events page and we hope to see you soon at an upcoming event.

     

     

     

     

  • 22 Jun 2017 by Global Chamber Manila

    Colin Christie, Executive Director of Global Chamber® Manila, was among the speakers and panelists at the 14th Philippine Semiconductor and Electronics Convention and Exhibition (PSECE) 2017 scheduled from June 21 to 23 at the SMX Convention Center. 

    With the theme, A Stronger Electronics Industry - Internet of Things (IoT): Connecting the World, Industry and Academe, this annual exhibition and convention brought together leading companies in the semiconductor and electronics industry with it's allied and support groups. 

    Colin participated in the first plenary session, together with an amazing lineup of speakers, to talk about Country Benchmarking of Industry-Academe-Government Partnerships. The overall objective of the plenary sessions is to raise awareness and spark actions on how to drive the industry’s progress in this IoT age and contribute further to the inclusive growth of the Philippine economy.

     

  • 09 May 2017 by Global Chamber Manila

    Top 5 Reasons to Attend the

    Digital Transformation Summit 2017

     

    1. Be inspired by an all-star lineup of speakers, who are already gaining significant benefits from adapting new technologies

    2. Learn about various technological platforms such as AI, IOT, Big Data, Analytics, and how it's disrupting businesses

    3. Reflect, re-examine your company's issues and goals, and set your vision and new strategy for the next decade 

    4. Engage and network with executives and fellow thought leaders

    5. Empower the culture of innovation within you!

     

    Not registered yet? It's not too late to sign up!

    Attend one or both days of the Digital Transformation Summit this May 24 and 25 at SMX Aura Convention Center. 

     

  • 08 May 2017 by Global Chamber Manila

     

    Berlitz's Corporate Language Instruction Programs provide all levels of language lessons, from beginner through professional. Highly trained, native-fluent instructors give students confidence to speak and understand their new language. 

    The Virtual Classroom programs combine the power of the proven-effective Berlitz Method® with leading-edge information technology so you learn to speak, listen and think in your new language quickly and easily. With a headset and microphone, you interact with other students and the Berlitz Instructor online just as you would at any Berlitz location.  

    Berlitz offers consistent delivery across the globe, customizable content with vocabulary specific to your needs, quality assurance, participant progress reports, student tracking and reporting to measure return on investment, multiple platform delivery options. 

    Global Chamber members will receive a 45% discount on tuition pricing for this program.  Contact Cheryl Gross, Berlitz Learning Center Manager (619.296.6700) for more details.

  • 05 Apr 2017 by Mark Edison Bautista

     

    Chatbots have become one of the most talked about and newly-adopted social media tools in marketing today.

    Using chatbots in your social media marketing strategy increases website traffic and sales while offering a new level of customer service to your audience. The marketing mix is a way for you to assess if you are balancing these four elements: product, price, place, and promotion; to meet customer’s needs and sales objectives. But, how does the chatbot marketing fit into your social media marketing strategy?

    There are two types of bots: rule-based ones and artificial intelligence-powered ones. Rule-based bots require an exact command input, that may possibly cause frustration for consumers if the chatbot cannot detect the flow of the conversation well. The intelligent chatbot has a greater chance to help you better communicate with your customers, since this bot learns from conversations thus, increasing your consumer engagement and proving its effectiveness.

    Another benefit in using the chatbot is that it can be implemented across all possible platforms. Having started with Facebook Messenger, other social media companies such as Twitter, Kik, Slack, WeChat, and many others, have joined suit. In fact, for the first time ever, messaging apps have surpassed social media apps usage, marking a critical point in consumer behavior. 

    As social media continues to be a main aspect of a company's marketing mix, the chatbox solves the increasing demand of customers to have a more natural social interaction with companies.

    Global Chamber®  supports new technology and its potential to bring significant improvement to customer experience, especially for those who significantly invest on it. To help you with that challenge, Global Chamber® Manila is teaming up with Enderun Colleges to deliver the Digital Transformation Summit 2017.  Visit the event website for details of this event, to be held May 24 and 25 at SMX Aura in BGC.

    Global Chamber®  is a thriving and collaborating community of CEO's, executives, and professionals growing business across 525 metropolitan areas. If you're based in Metro Manila, we're eager to start a conversation.  Just connect with us on our Contact page or email us at mnl@globalchamber.org.

  • 30 Mar 2017 by Mark Edison Bautista

    Individualized customer experience is the new variable in operating a business. In this digital age, building customer relationships is critical in order for a business to continue to retain business and grow.

    Traditional business models are being disrupted in an age where a company’s identity can easily be wiped out in just a click of a button. Understanding the importance of taking care of customers, and embracing the new digital tools to do so, is key to surviving in a more competitive world.

    As  new entrepreneurial businesses arise and grow, the key to building customer loyalty is understanding the “loyalty economics”. A recent study shows that 86% of customers will pay up to 25% more for a better customer experience.  This makes paying attention to customer experience as important as traditional priorities such as pricing.

    Customer experience is also vital to defining business reputation.  Highly satisfied customers lead to word-of-mouth recommendations, one of the strongest marketing tools - it’s free and often goes directly to your target audience through a source they trust.  In fact, an American Express survey found that Americans tell an average of nine people about a good customer experience. That means nine potential new customers that you were otherwise unable to reach!

    Companies that learn how to embrace new tools such as big data and analytics, artificial intelligence and machine learning, and the internet of things will have a huge advantage over those who limit themselves to legacy models.  Getting up-to-speed on these topics is vital.  

    To help you with that challenge, Global Chamber is teaming up with Enderun Colleges to deliver the Digital Transformation Summit 2017.  Visit the event website for details of this event, to be held May 24 and 25 at SMX Aura in BGC.

    Global Chamber®  is a thriving and collaborating community of CEO's, executives, and professionals growing business across 525 metropolitan areas. If you're based in Metro Manila, we're eager to start a conversation.  Just connect with us on our Contact page or email us at mnl@globalchamber.org.

  • 21 Mar 2017 by Global Chamber Manila

     

    When Bitcoin was introduced to the world a few years ago, many people thought that it could bring disruptive change to the financial industry. The idea was a universal currency that would enable financial transactions and monetary exchange to be seamless around the world. However, as the subsequent years would reveal, Bitcoin did not reach what turned out to be over-hyped potential. Although it achieved a sizable rate of growth in transactions, it fell short of gaining the needed traction to become a major factor in worldwide commerce.  However, the system on which Bitcoin was built still has significant value that is being explored across many industries.   

    At the core of Bitcoin is blockchain technology, comprised of computers of separately owned entities following a cryptographic protocol to constantly validate updates to a commonly shared ledger. A fundamental advantage of this distributed system, where no single company has control, is that it resolves problems of disclosure and accountability between individuals and institutions whose interests aren’t necessarily aligned. Mutually important data can be updated in real time, removing the need for laborious, error-prone reconciliation with each other’s internal records. It gives each member of the network far greater and timelier visibility of the total activity.

    Harvard Business Review cited that blockchain, in a nutshell, is a global system for mediating trust and selective transparency. Its supporters say it will take the internet’s empowering potential to its next level. One promising test case lies with global supply chain relationships, whose complexity and diversity of interests pose exactly the kinds of challenges that blockchain seeks to address.  For example, the technology can reveal hitherto hidden information and allows users to attach digital tokens to intermediate goods as they progress along the production, shipping, and delivery phases of a supply chain and as title to them passes between different players.

    Other examples of the use of blockchain includes Walmart, working with IBM and Tsinghua University, in Beijing, to follow the movement of pork in China, and the U.S. government, crafting a system that will enable its various agencies to be interconnected via blockchain technology.

    Blockchain is now also a hot area for startups tackling solutions to problems across many industries and a topic we recommend you pay attention to as it works its way into global commerce.

    Global Chamber®  is a thriving and collaborating community of CEO's, executives, and professionals growing business across 525 metropolitan areas. We leverage technology and our collective networks around the world to help member companies grow, reduce risk, be more productive, and succeed faster.  

    If you're based in Metro Manila, we're eager to start a conversation.  Just connect with us on our Contact page or email us at mnl@globalchamber.org.

     

  • 13 Mar 2017 by Mark Edison Bautista

     

    When Billionaire Mark Cuban was asked about how he kept motivated despite already hitting enormous strides in his life, his answer was simple but truly relevant: “There is no sport as competitive as business. It’s 24 by seven by 365 by forever, and there’s all these young kids out here that can out work you.” An avid basketball fanatic, Cuban considered business the “ultimate sport”. He compares the trials and tribulations of entrepreneurship to the round-the-clock action of an NBA sports team like the Dallas Mavericks. Hours of long, strenuous practice, intense physical workouts, and mental exertion that all lead to a final showdown that only lasts a mere 48-minutes of gameplay against another fierce competitor with varying levels of age, skill, and experience.

    The likes of Cuban are similar to organizations which understand that it is not always enough to be on top. In order to keep the competitive position in the domestic market, they will need to acquire knowledge of other key competitors in the global marketplace. They need to stay informed of other domestic and foreign competitor's potential strategies, as well as their competitor's strengths and weaknesses. If not, small competitors can catch up and out compete in a matter of decades. In fact, a study from the John M. Olin School of Business at Washington University estimates that 40 percent of today's F500 companies on the S&P 500 will no longer exist in 10 years. Global competitors understand that with increased competition, new ways to differentiate their products and services need to be developed. One of the best motivations to innovate for a company is knowing that they can lose business to the opposing team.

    In the age of digital technology and the rise of billionaire entrepreneurs with celebrity status, it won’t be a surprise if more and more young individuals are now eyeing the entrepreneurial track as the center of their life long journey. Although they may lack experience in industries that they enter into, these young bloods actually treat it as an advantage since they have the fresh perspective that industries might need in order to push for innovation.

    Putting this in the global perspective, it is easy to think that we have reached a new epoch of entrepreneurial craze where experience and capital is not anymore an advantage. As businesses and industries continue to evolve, there are those entrepreneurs that step up and lead the way. In order to avowing being out-competed, the key is to develop a network of entrepreneurs that can provide the platform to discover the latest opportunities in different parts of the globe. With this leverage, companies can determine the new competitors and create adjustments in order to maintain its growth.

    Global Chamber® provides the network of global businesses that would take years for a normal entrepreneur to create. Its global offices with 525 primary metro areas accelerates the task of finding the right partners when it comes to expanding to new markets. It improves the assessment of the readiness and commitment of the business to grow internationally before it gets started. These are definitely achieved with the various offices interacting to each to build the connections within the organization. Members also benefit from various entrepreneurial development and leadership talks that are available by attending local chapter events or via online.

    If you're based in Metro Manila, we're eager to start a conversation.  Just connect with us on our Contact page or email us at mnl@globalchamber.org.  Also, check out our Events page and we hope to see you soon at an upcoming event.

     

  • 27 Feb 2017 by Mark Edison Bautista

     

    Customer is King, but Social Media is the New Kingdom

    One of the most impactful technological innovations that took place since the last century is in the realms of communicationt. From the hardware and the software spectra, these advances triggered people to think in a more realistic globalized world. It not only eliminated the barrier of communication in any part of the world, it also changed how people communicate with each other in a fast-paced digital world. There are now new options in sending a message such as voice messaging, video calls, and private stories. Most of these options are not yet fully realized by the masses.

    In terms of the business stand point, adopting to social media has not been easy as it may seem. Gone are the days where colored pictures with the company’s tag line is an automatic hook for consumers. Since they are competing with the rest of the world in grabbing one’s attention, companies need to seek new means and be more creative when it comes launching campaigns to promote their products.

    Aside from being the major source of attention, social media has also opened the opportunity for businesses to reach out to their customers in a more personal way. Gone are the days where ad agencies rely on mails, clippings or newspaper just to reach their target audience. The flat footing of social platforms paved the way for businesses and consumers to be seen in equal level; thus, letting the rest of the buyers be more vigorous when it comes to their preferences.

    The new trend of personal connectedness however, can have valuable impact to the business if it was taken in the right direction. Being more attentive to customers would bring great value when it comes to branding, as well as showing distinction than the rest of the corporate world. Having personal interaction would increase customer loyalty and convert more customer ambassadors that would promote the business with confidence. An example of this business adopting the new practice is the entrepreneur Gary Vaynerchuk. He utilized social media to growing his wine distribution business.  Instead of following the traditional track of selling wines to expensive spot in magazines, he tracked normal people in twitter that are looking for advice in choosing the right wine by giving them free advice. He would eventually streamline this technique by creating a channel in youtube called Wine Library that answered questions he got from social media about wine. This strategy turned his family’s $3 million business to $ 60 million in less than a decade.

    Global Chamber has been actively keen when it comes to harnessing available resources found online in helping its members to grow exponentially. The organization can provide much needed expertise and strategic connections which will provide the absolute advantage of making sure the business can flourish both online and off line. With its well-established connection from across the world, its members can reach out and identify the effective practices in order to keep up with the latest happenings around the world.

     

  • 21 Feb 2017 by Mark Edison Bautista

     

    When the television was introduced to the world 80 years ago, the people’s first reaction was skepticism instead of excitement. Businesses did not see it as a new platform for advertisement and consumers were confused about its capability. As history would later tell, the arrival of the T.V. was one of the pivotal moments of human history. It replaced the mainstream radio as the prime provider of content to every family in the world.

    Fast forward to 2008, the introduction of smartphone was portrayed with the same reaction of skepticism, undermining its potential to create impact to how people live their lives. The smartphone surpassed everyone’s expectation and has become an integral part of a person’s life. In addition, unlike the time when the T.V. was introduced, businesses quickly found it inevitable that a new age of digital technology has swept across the entire world. Its arrival tested their ability to adapt or be out competed by new companies that embraced the change and used it as the new backbone of their businesses.

    Adapting to new trends has always been an integral part of business. Companies are constantly challenged by external (sometimes internal) factors; thus, it needs to remain agile as it grows in order to be flexible and continue innovating. One key resource of being adaptive is the ability to reach out the latest information about new trends, risks and potential threats to the business. Although the internet has provided the access to a wide array of information, what it lacks is the genuine human insight from business experts that can provide different perspectives in tackling risks and how it can be mitigated.

    In the age of globalization, having a strong business network is a vital component in keeping the company’s position versatile from potential disrupters. Since competitors are not bound anymore within the domestic arena, a global business network would provide tactical advantage in helping to decide how the company should move forward.  It is the best way to keep up with the latest trends on technology and new businesses, keeping the company constantly adapting.

    Members of Global Chamber exhibit these advantages, being part of the global network of business people, industry leaders and officials. It is a platform that not only connects business leaders from all over the world. It also become a gateway in getting a unique mix of strategic information and high-level insights coming from its members from different countries. Adaptive businesses recognize these capabilities of Global Chamber as it is one of the best ways to keep the company one step ahead from its competitors both in the local market and across the world. And as cycle of boom and busts becomes shorter and faster, only those businesses with the strong urgency to be adaptive will persist and be able to become a global company.

    Global Chamber®  is an excellent option for you to consider when looking to find and connect with trusted partners in your international expansion initiatives.  We are a thriving and collaborating community of CEO's, executives, and professionals growing business across 525 metropolitan areas. We leverage technology and our collective networks around the world to help member companies grow, reduce risk, be more productive, and succeed faster.  We are the only organization in the world with the mission to grow business from anywhere to anywhere while collaborating with every organization. We help companies, investors and business service providers around the world succeed.

    If you're based in Metro Manila, we're eager to start a conversation.  Just connect with us on our Contact page or email us at mnl@globalchamber.org.   Also, check out our Events page and we hope to see you soon at an upcoming event.

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